Every Great Business
Deserves a Great Story
Because when a business’s story is told the right way, it doesn’t just change the business—it transforms lives. Let’s write that next chapter together.
ENTER TO WIN LEARN MOREEntry period ends May 15th, 2025
what is the great American brand story?
We believe in the heart of small business—those who wake up every day with a vision to serve their communities, solve problems, and build a legacy. For home service contractors, that vision isn’t just about fixing HVAC systems or plumbing leaks; it’s about keeping families comfortable, safe, and secure. These businesses are the backbone of American homes, often working behind the scenes to ensure life runs smoothly.
But even the most determined business owners can find themselves at a crossroads, knowing they have more potential but unsure how to break through. They need more than hard work—they need an opportunity, a fresh start, and the tools to match their passion and drive.
That’s where we come in. The Great American Brand Story isn’t just about a logo or vehicle wrap; it’s about giving a business the chance to thrive in ways they never imagined, and catapult their company to another level. It’s about recognizing the impact they already have and equipping them to make an even bigger mark on their community
When it comes to creative, yet strategic, brands and marketing plans- Lemon Seed is your best partner! Crystal Williams and Emily Fleniken are ready to work with you.
why branding matters
Creates Trust
A well-established brand with a positive reputation fosters trust and credibility. Customers are more likely to choose brands they recognize and trust.
Branding Generates Growth
Branding generates new customers. A good brand will have no trouble drumming up referral business.
Increases Revenue
A brand that stays consistent across devices, social media, and other distribution channels, including the real world, increases revenue by up to 30%.
Brand Loyalty
When consumers trust a brand, it makes them loyal—and when they are loyal, they buy more.
What You’ll Get
who can apply?
HVAC, plumbing and/or electrical companies
Companies with an annual revenue of $1-$5 million
Companies that are Privately Owned
Contractors with an open mind and willingness to change
Contractors who will fully trust the professionals & process
Contractors who will implement the new brand and grow their company
Our Sponsors
Brand Stories
Here’s some examples of great brands from Lemon Seed
Born in Greeley, CO, Air Solutions Heating & Air Conditioning has dedicated their quality service to their customers since 1993. They take pride in their upfront honesty, friendly and dependable technicians, and a promise of 100% satisfaction.
When a rebrand started being discussed, the owner - Dusty, provided a fascinating background and story that was ripe for expanding upon. Dusty was a veteran, a pilot, and proud of his country - all things he dreamed of being represented in his company’s brand. Dusty would talk about his experiences with his flight instructor - a huge inspiration in his life - and the possibilities with his brand just flew from there. We worked together to create something patriotic, timeless, and approachable - showcasing the friendliest service in the skies!
Built upon a foundation of compassion, care, and comfort, CVJ Heating & Cooling prides itself on high-quality service and friendly technicians, all tied together with an honest and ethical execution. Serving North Texas since 1993, Jeff and Von together have developed a business driven by kindness, community, and a desire to keep their promises.
When we started their rebrand process, we were blown away by their team culture and dedication to their values - and in turn, we wanted to work together to create something friendly and fun to stand out in their community and provide an opportunity for fun branding plays. Their mascot, Mr. Captain, was born from this - always looking ahead to the future, honoring their vision, and sailing into comfort!